Goals and objectives are a critical element of any business strategy -- they provide a way to focus your efforts and evaluate success. Your business goals will influence the decisions you make and the actions you take in nearly every aspect of your business, and as such, they should be determined with care and in enough detail that they are effective.
Read MoreBranding isn't just the concern of large corporations with an army of marketers and extensive product lines. Think of individuals such as Oprah or Eckhart Tolle. Along with an image of the person, you likely also think about what the person represents and the value that she or he brings to the world. That's the power of a personal brand, in a world where 92 percent of people will trust an individual before they will trust a corporation.
Read MoreConverting leads into bookings with your retreat landing page may seem like a complicated and challenging process. However, while there is no magic formula to turn every visitor into a client, there are simple strategies that you can implement to increase your amount of bookings. To make the most of your landing page and improve conversion rates, consider these 10 effective tips.
Read MoreWhen you're preparing to lead a retreat, you're responsible for creating a schedule, preparing activities and even healthy food and refreshments. You're probably also at least partially in charge of the "when, where and how."
Read MoreSearch Engine Optimization, or SEO, is a practice that concentrates on making specific web pages or blog posts visible in natural search engine results. The goal of SEO is to have a web page or blog rank on or as close to the first page of the Search Engine Results Page (SERP) as possible, thereby increasing exposure and overall web traffic. While there are many detailed methods and strategies to SEO, getting started does not require a blogger to be an expert in the field. To develop a SEO friendly blog, start with these five simple steps
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